Andy Crosby & Blake Kuhre from SWIM say brands can leverage Web2.5 as a bridge to Web3

Web 3’s popularity and success remain exclusively for a select few, particularly those already well-versed in the technology. Still, it is undeniable that consumer brands are already utilizing its benefits to stand out against competitors and establish a stronger consumer connection. 

SWIM is a revolutionary tech company that untaps the potential of transitioning from Web2 to Web3. SWIM empowers brands and content creators to create stronger communities by leveraging both of these ecosystems’ benefits.

Why Web2.5 is the answer, according to SWIM

Despite Web3’s considerable benefits, new technologies still entail a certain degree of uncertainty. A big reason that currently inhibits mass adoption is that the user experience for Web3 technologies is not currently as friendly as Web2.  Another challenge for those who want to take advantage of it is figuring out what comes next.

SWIM describes Web2.5 as the transition period between Web2 and 3, or that “safe zone” where it feels like things are being done differently but are still quite familiar. It makes it worthwhile for individuals and businesses to explore Web3’s advantages while still using what is mainstream.

“Centralized legacy platforms continue to look for new ways to monetize creator content,” says Blake Kuhre, Co-Founder and Chief Operating Officer at SWIM. “Audiences and creators today need something more than just to be entertained, they want to walk away from the experience with learning something new, and be rewarded for their time and attention.” 

This is where SWIM comes in, empowering brands and the overall creator economy through sustainable, incentivized ecosystems leveraging blockchain technology. As a result, brands and content creators can continue using their respective platforms to reach their intended audience, and the enhanced approach makes way for people to have more than just the product or content they know and love. 

The new system allows brands to foster better audience and consumer engagement, retention, and loyalty through exciting and instant rewards, without them worrying about risks that Web2 channels have.

“A user can earn real rewards in real-time through content consumption without conventional app stores or payment processors,” shares Andy Crosby, Co-Founder and Chief Tokenomics Officer at SWIM.

Other than that, Crosby also expounds that brands and content creators can tap the potential of establishing a membership community of loyal enthusiasts where they can be given exclusive access, rights, and experiences.

About SWIM

Hollywood-based SWIM bridges the gap between Web2 and Web3 through rewards-driven architecture by empowering users with more control, rewarding them in proportion to the value they contribute, and lowering the bar, so blockchain is more accessible than to just the fringe.

SWIM’s ecosystem is chain-agnostic, with rich tokenomics, customization, and flexibility for brands transitioning from Web2 to Web3. SWIM also unlocks utility and provides real equity for end users through Smart Tokenomics, Smart Contracts, Community Building, and Cross-Chain Integrations and Management. The company has engaged nearly a dozen brands ranging from lifestyle, entertainment, fashion, music, gaming, hospitality, and CPG. SWIM’ has the backing of prominent funds including BridgeTower Capital, Matterblock, and Galaxy Digital as a Strategic Advisor. 

For more information on the company and its upcoming projects, visit its official website at To learn more about SWIM’s investors, visit and

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