Automobili Lamborghini’s Third NFT Drop is Here – “The Epic Road Trip”

Automobili Lamborghini is continuing its journey into Web3. The iconic brand is taking loyalists off-road and on a virtual mission that starts from the Moon, crosses space, and continues to iconic locations across the world. In collaboration with NFT PRO and INVNT.ATOM; “The Epic Road Trip” campaign is Lamborghini’s third NFT project. 

In this new adventure, Lamborghini super sports cars will be the unmissable protagonists of places that travelers can visit and explore, collecting new NFTs every month for eight months until March 2023. The custom collection consists of four NFTs that can only be bought for 24 hours each – over four consecutive days every month. The fourth NFT will only be made in a limited run of 63 units. At the end of the campaign, only those who have collected all monthly NFTs, either the three open editions or the three open edition plus the limited edition, will receive a special NFT. 

To reward the most loyal of super sports car fans during the campaign, other exclusive surprises will be on offer, including a digital artwork by the Lamborghini Centro Stile produced for “The Epic Road Trip” campaign, available for those who purchase two complete monthly collections. There will also be an opportunity to participate in a special tour of the Sant’Agata Bolognese’s Headquarters, eligible for those who have completed the first four months of NFT acquisitions. More rewards are soon to be unveiled. 

“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in the dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream” said Christian Mastro, Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”

“Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,” said Christian Ferri, CEO of NFT PRO, Lamborghini’s launch partner and an expert on Web3 engagement. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection.”

INVNT.ATOM, the worldwide digital innovation business of [INVNT GROUP], was in charge of the creative, strategy, design, content, and marketing communications.

“Our previous collaboration with Lamborghini – auctioning off a 1:1 NFT attached to the last physical Aventador Coupé super sports car – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We’re honored to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini’s 1963 heritage,” said Scott Cullather, President and CEO of [INVNT GROUP].

The first series of four NFTs is live right now on the website.

Photos and videos

Information on Automobili Lamborghini


INVNT.ATOM is an innovation and brand experience firm that helps businesses around the world find a path, navigate, activate, and create new opportunities at the digital frontier of Web3. The group of Singapore-based strategists, marketers, artists, programmers, matchmakers and thought leaders turn strategies into stories and stories into experiences that bring people together around the world. To learn more about INVNT.ATOM, click here.

INVNT GROUP grew out of INVNT, the first live brand storytelling agency in the world. The President and CEO of THE GLOBAL BRANDSTORY PROJECT, Scott Cullather, is in charge of a set of disciplines called THE GLOBAL BRANDSTORY PROJECT that are meant to help forward-thinking businesses innovate and reach people all over the world. Folk Hero is a modern brand strategy firm. Meaning is a creative-led culture consultancy. HEV is a production studio and creative agency. INVNT Higher Ed puts on events for colleges and universities. ATOM is a digital innovation division, Hypnogram is a creative multimedia studio, and INVNT is the first live brand storytelling agency. To learn more about INVNT, click here.

About NFT PRONFT PRO is a white-label NFT solution for businesses that helps them plan, make, and sell NFTs to consumers, fans, and collectors. Their innovative approach and technologies take the guesswork out of making and implementing an NFT plan. This makes sure that all campaigns have the same results and protect the brand. NFT PRO makes it easier to plan and carry out successful NFT initiatives that are in line with the brand. To learn more about NFT PRO, click here.

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