Professional Bull Riders (PBR) have collaborated with SmartMedia Technologies (SMT) to announce digital cards as collectible NFTs. These will be for riders in the single competition named ‘Unleash the Beat’ for the 2022 season. It ended a few months ago in May. That is to say, PBR is an international professional bull riding organization, with its events being shown on CBS and CBS Sports.
The PBR NFTs details
Professional Bull Riders have introduced their new digital cards as collectible NFTs which show riders in their individual category. The NFTs will be provided to fans with a creative leaderboard.
The PBR Team NFT Card Series enables fans to select seven riders to create a personal fantasy team which will give them points according to the riders’ performance during the PBR Team Series season, that started July 25 in Cheyenne, Wyoming and will end with a Championship in LV November 4-6.
This fantasy concept is slightly similar to Sorare, where association football fans can compete against their players, who are NFTs, to get points based on actual statistics and performances.
In the 8-Second Drop Challenges, that released on August 8, fans can collect collectible cards for each team that consists of unique still footage and 3D animation.
“We’re excited to launch the new PBR Team Series and expand the capabilities of our enterprise Web3 platform by adding a fantasy game monetization component, with 20,000 PBR wallets currently available, our collaboration with PBR continues to prove the way SMT makes Web3 easy and how brands can use it to get, engage, and build loyalty among a mobile-first audiences”, said Tyler Moebius, CEO of SmartMedia Technologies.
Users can participate in PBR NFTs via their PBR Stockyard website.
About Professional Bull Riders
The Professional Bull Riders is an international professional bull-riding organization located in Colorado, USA. There are more than 500 riders, with 35 of them in the top ranks of the tour. Daylon Swearingen won World Number 1 spot at the PBR Finals this May. The company, that was established in 1992, has been broadcasting on CBS Sports since 2012.
They operate in the United States of America, Canada, Mexico, Brazil, and Australia, with a main concentrate on the United States. Specially, the premier Series in the United States is where the best riders compete. Besides, there are few others in the country as well.
To put this into perspective, the two-time world champion J.B Mauney has accessed the most of any rider at more than $7 M . In addition, three-time world champion Silvano Alves is behind him with more than $6.1 million, and world champion Guilherme Marchi is in third place with more than $5.3 million.