Disney is continuing to explore and develop its plans for the metaverse, according to its CEO. Speaking at Disney’s biennial D23 Expo fan convention, Chief Executive of Walt Disney Co, Bob Chapek, said how the 98-year-old company will use the technology moving forward.
DIsney is exploring how to use the metaverse, according to CEO Bob Chapek.
Disney plans for the metaverse
A company as big as Disney has to stay ahead of the current trends and the speech by the CEO confirms this. By planning for the future, it can set standards for its competitors. In the last year or so, Disney has been quietly exploring how it can use the web3 world.
For example, earlier this year, Disney hired Mike White to lead the newly formed Next Generation Storytelling and Consumer Experiences unit. In addition, they also hired Mark Bozon for their metaverse creative strategy. Notably, Mark spent 12 years at the tech giant Apple before joining Disney.
In an interview following the Disney convention, CEO, Chapek said, “Disney is absolutely a lifestyle. The question is, how is our next-gen storytelling leveraging what we know about a guest uniquely in this Disney lifestyle, then serving unique experiences.”
How is Disney entering web3?
Disney wants to use data from the physical and digital worlds to drive its metaverse policy says the CEO. Data from theme park visits and consumer streaming habits are two sectors Disney is looking at in their metaverse strategy.
Significantly, Disney has repeatedly described their metaverse vision as “next-generation storytelling.” In the coming year, we will see what this looks like for the famous company.
Finally, Disney has also been active in the NFT space. Working with VeVe, the NFT marketplace, they launched the ‘Golden Moments’ collection. This includes Spiderman, Mickey Mouse, Marvel, Pixar collections, and more.
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