England’s last World Cup memory benefits Alzheimer’s research

England won the Football World Cup in 1966, but only three of the team members are still alive today. Many of the others have died because of Alzheimer’s and dementia.

Sir Geoff Hurst, who is now 80 years old, is the only player still alive who can remember the day of the match. So, the advertising company Above+Beyond in London has decided to honor him as an NFT, with the money raised going to research on diseases.

Above+Beyond worked with the creators of the “Voice Gems” system, Harry Yef and Trung Bao, to turn Hearst’s comments from a voice recording into a sculpture that keeps the memory alive. Before the next World Cup, it made limited edition NFTs that will be sold on September 26 on the online digital art auction site “Nifty Gateway.” Alzheimer’s Research UK and the Alzheimer’s Society will get the money that was raised.

Above+Beyond designed a campaign and a ready-to-sell NFT, working with Idea Farm, Production Code, and Hero Talent Agency on PR.

Hearst said in a statement, “As time passes, and memories fade, the 1966 World Cup is still engraved in my mind, and I am fortunate to have that life-changing event even at the age of 80.” I am able to remember the experience.” “Watching from the sidelines as mates of that World Cup winning team affected by the terrible disease Alzheimer’s has been a humbling experience. These wonderful men were more than teammates, they were heroes to me – and to the rest of the country.”

Also, a new theory says that Alzheimer’s disease is caused by a weak blood-brain barrier.

“Raising significant funds and awareness for charities such as Alzheimer’s Research UK and the Alzheimer’s Society is close to my heart and being involved in the NFT project to do so has been an eye-opening experience. Of course, I learned about this new world of NFTs. I have read in and my grandson has spoken about them often. I was really interested to be able to recall my memories of t1966 and to be able to digitally immortalize them for generations to come.”

Latest NFT News, Trendings and Tutorials, right at your inbox, every Monday

The post England’s last World Cup memory benefits Alzheimer’s research appeared first on NFT News Pro.

Related Posts

Ominous Solana technicals hint at SOL price crashing 35% by September

Solana is tailing broader crypto market trends while battling concerns about repeated network outages and centralization. Solana (SOL) risks a significant price correction in the coming weeks…

Ethereum hits 8-month highs in BTC as money heads for ‘riskier’ altcoins

Liquidity is strong on alt markets as Bitcoin gives way to Ethereum after a battle which has raged throughout 2022. Ether (ETH) is worth more in Bitcoin…

FrankyNines Airdrops 10k Pixel Ducks To SupDucks NFT Holders

FrankyNines, the founder of MegaVolt Corp, the home of SupDucks has airdropped 10k pixel art NFTs called ‘Crypto SupDucks’. All he said on Twitter explaining why they…

Jadu Announce Partnership with Michael Bay To Release AR Avatars

Jadu, AR Platform, and Michael Bay, Hollywood Director and Producer, have partnered to release AR avatars called Jadu AVAs. They will be the center of the platform’s…

While Gains Have Been Slower Than Most Crypto Assets, Meme Coin Economy Swells by 24%

While a great number of crypto asset values have improved over the last month, meme-based crypto assets have also advanced against the U.S. dollar. 53 days ago…

BTC On-Chain Analysis: Puell Multiple Confirms Bitcoin Has Reached Macro Bottom

Today’s on-chain analysis highlights the famous Puell Multiple indicator, which has broken out of the oversold area in recent days. Historically, the move was a signal confirming…

Generated by Feedzy