Givenchy’s Physital NFT collection comes out as part of a collaboration with Bustroy

The LVMH-owned brand’s six NFT designs will go on sale on November 19. They are based on a capsule collection made by Givenchy creative director Matthew M. Williams and streetwear brand Bustroy, which was started by Brick Owens and Dieter “Do” Grams. That collection will go on sale on November 4. November, it was done. Williams asked Felt Zine Capsule, a group of Web3 artists, to make a digital version of the Givenchy x Bustroy design. This is the second NFT project by Givenchy.

“Brick and Do are longtime friends who share my vision of fashion as an inclusive space to experiment and express personal style,” Williams said in a statement. “Together, the three of us focused on creating streetwear with unexpected treatments that resonated beyond fashion and entered the realm of contemporary art on the street and in web3.” Bastroy’s Owens & Grams emphasizes the importance of creating “an experience that goes beyond the collection,” it said in a statement.

360 NFTs are digital twins of the six models designed for the capsule collection, which are priced between €479 and €520. People who purchase the actual item in the United States and Europe will receive an email prompting them to redeem their NFT. The NFT will grant holders access to a membership program beginning in 2023. According to the corporation, there is also a chance of adding additional token utility in the future. Past NFT utilities have included access to token-gated drops and invitations to digital and physical events, although he did not specify.

The LVMH-backed Aura blockchain consortium, which the French luxury company plans to launch in 2021, supports Drop. The smart contract is being created and supported by the Aura blockchain consortium, whose members include include Prada Group and Cartier, which is controlled by Richemont. NFT issuance and redemption.

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