The non-fungible token art work will be available on Samsung Electronics’ smart televisions thanks to a partnership between digital art platform ArtToken and the company.
Through Samsung’s smart televisions, clients will now be able to buy, store, and watch NFT artworks from the comfort of their own homes. According to the company, Samsung’s smart hub will be linked to ArtToken’s NFT platform via a smart TV application.
The app was displayed at IFA 2022, Europe’s largest home appliance technology expo, which took place in Berlin from September 2 to September 6.
“The best way to simply display a TV’s technological superiority is to realistically express natural landscapes or artworks digitally,” said a Samsung official.
“We decided to include the NFT art platform as we thought adding a premium image to artworks would be the most effective way to market expensive premium TVs,” the official added.
“ArtToken’s new NFT TV app, which was developed based on Samsung’s expanded Smart Things platform, is an innovative solution which allows consumers to enjoy NFTs in a new and more open way while expanding TV use as a personalized multi-device experience,” said ArtToken CEO Hong Ji-sook.