Tiffany & Co. has announced an NFT collection for CryptoPunk holders that will grant owners the right to claim a real pendant
Tiffany & Co., one of the most top names in luxury goods for more than a century, is releasing a collection of NFTs.
The jeweler hinted at its future sale, which is set to start on August 5th, by tweeting out a pixelated grid that revealing: NFTiff.
The tweet also revealed the price of 30 ETH (just more than $51,000 at today’s prices).
An image shared by the influential NFT trader Cozomo de’ Medici points to a description of NFTiff, which stated that the offering is a collection of digital and physical pendants, created for crypto owners of CryptoPunk which look like the NFTs they own now.
The website the tweet links to mention the offering will have a limited supply of 250. NFTiffs, the initial NFT product presented by Tiffany & Co., comes after the company has flirted with accessing deeper into Web3 for months.
In March, Tiffany & Co. entered the NFT world for the initial time with the buy of an Okapi NFT from Tom Sachs. The luxury goods retailer reportedly bought the NFT for $380,000 and has since posted it as the company’s profile image on Twitter.
The following month it dropped TiffCoins, a limited-edition collection of gold coins which launched on April Fools’ Day. The solid gold coins were limited to a total of 499 in production and were individually struck.
“No, we are not releasing our own digital cryptocurrency,” Tiffany & Co. announced on its website. But these limited edition 18k gold coins are a modern version of our Tiffany Money and celebration of our history”.
In addition, in April, Tiffany & Co. created a pendant for Alexandre Arnault, the company’s executive vice president of product and communications, which shows the resembles of CryptoPunk #3167, that he owns. It was made of rose gold encrusted with sapphires, ruby, and yellow diamond.
The NFTiffs’ page shows a statement at the bottom saying it’s “powered by Chain,” a blockchain-based tech company established in 2014 which has got funding from companies likes Capital One, Nasdaq, and Visa.